Demonstrating the ROI for HR programs

Demonstrating the ROI for HR programs


Instructor-led Training Course


There has never been a more challenging time to be involved in the field of HR and Talent Development. Learn about the strategies and practices that are shaping ROI measurement as they relate to the Workforce Practices of today and the post Covid-19 realities of tomorrow.



On March 11th, the World Health Organization declared the coronavirus a global pandemic and the world as we knew it completely changed. With many HR budgets being cut or coming under tough scrutiny, HR, Learning Professionals and Performance Consultants are faced with a major challenge: How do they measure the ROI of their HR and learning initiatives and continue to prove, sustain and improve the value of their activities? All this in the face of increasing remote work, immediate business pressures and turbulent and unpredictable change!

This highly interactive training workshop provides a 3-day focused insight into the increasing need for ROI measurement in these difficult times to allow you to show the impact of your key programs and help you make critical decisions about allocating resources and ensuring HR and Talent Development obtain their proper allocations.

The workshop is packed with case studies and critical insights and is delivered by a world-class trainer.


  • Make the Business Case for ROI
  • Identify the Drivers for ROI
  • Develop Program Objectives at multiple levels
  • Explain how Business Alignment is achieved
  • Identify the Guiding Principles and Governing Standards of ROI
  • Describe the ROI Methodology, Model and Process in some detail
  • Conduct an ROI Presentation
  • Develop a project-specific Action Plan


This course should interest anyone involved in Human Resources, Learning and Development, Organization Development, Change Management, Consulting, and Performance Improvement, particularly those struggling to determine the value of programs and projects and to show how they contribute to the strategic goals of the organization. It is of particular significance to Consultants, Advisors, Managers, Specialists, Professionals and Administrators seeking to update their current understanding of ROI measurement models, processes and practices as they navigate their way forward into the “New Normal” of work.


A balanced approach between PowerPoint presentation, facilitated discussion, case studies and action-learning, individual exercises and group-based activities will ensure the direct transfer of skills, information and relevant practical experience as well as show you how to design and consolidate your approach to measurement of HR and Talent Development ROI, post Covid-19.


Mostafa Azzam

Digital HR & People Analytics Leader

Executive Director, the HR talent®

SHRM Facilitator & Consultant

HCI Senior Instructor & Faculty

Franklin Covey© Authorized Facilitator

Informa Connect Facilitator & Associate Consultant

Adjunct Faculty, American University in Cairo (AUC)

Award-Winning Speaker & Writer

“Top 50 Global HR Tech Influencers to Follow in 2021”


Mostafa Azzam is Founder and Executive Director of the HR talent®, with offices in both Canada and the Middle East. He boasts an impressive track record of over 28 years leading HR and L&D functions, globally. He is an HRM Consultant and an internationally acclaimed Master Facilitator, Keynote Speaker and Conference Chair. He is an authorized SHRM Facilitator and Consultant, an HCI Faculty Member and Senior Instructor, and a Franklin Covey© Approved Facilitator. Mostafa is also an Adjunct Faculty Member and Lecturer at the AUC, as well as a seasoned Leadership Coach, Psychometric Profiler and a prolific HR Writer.

Mostafa is widely recognised as a thought leader and globally respected authority on HR Analytics, Digital HR, Talent Management and Strategic HR. He helps HR practitioners and organizations realize their full potential through leveraging Data-driven HR and Analytics to drive and sustain improved business performance and outcomes. He has unique expertise setting up and managing leadership development programs for major industry players undergoing seismic organisational transformation shifts. Throughout his career, Mostafa’s unique skillset has helped maintain organisational capability and capacity at world-class standards for major industry-leading organizations such as British Petroleum (BP), Kuwait Oil Company (KOC), Saudi Chevron (SAC), Aramco, Maërsk (A.P. Møller), American University in Cairo (AUC) and the British Council.

Mostafa is recognized as one of the “Top 50 Global HR Tech Influencers to Follow in 2021” and one of the “Top Global HR Analytics Influencers for 2019.” He was also recognized one of the “100 Most Talented Global L&D Leaders in 2018,” where he was awarded the global “Learning & Development Leadership Award” and the “HR Best Practice Award” for his contributions to the fields of HR and L&D.

Mostafa was educated in the UK and holds a BSc. in Engineering and an MA in TEFL. He is bilingual and is natively fluent in both English and Arabic. He brings to his events a genuine passion and provocative insight that is truly remarkable and refreshingly invigorating!



“Mostafa is one of the finest L&D professionals I have known. He is a champion facilitator & a prolific speaker. I can safely say he is one of the finest speakers in the region.”

Head of Training & Development – QatarGas, Qatar

“Learning from Mostafa is an awesome experience. His approach is intellectually challenging and engaging. He uses his achievements & experiences to bring out the best in his participants. As an L&D professional, I wish I could be like him.”

Head of Learning, Development & Employee Engagement – FPH Corp. and First Gen Corp., Philippines

“Mostafa is one of the best HR experts in the world!”

Executive Chairman & CEO –Stantec (MWH), USA


Demonstrating the ROI for HR, Learning & Performance Improvement Programs
Demonstrating the ROI for HR, Learning & Performance Improvement Programs
Demonstrating the ROI for HR, Learning & Performance Improvement Programs
Demonstrating the ROI for HR, Learning & Performance Improvement Programs
HR Digital Transformation Course Facilitator
HR Digital Transformation Course Facilitator



⏰ Course Dates and Timings


16th – 18th October, 2023


9:00 AM to 3:00 PM, UAE time

1:00 PM to 7:00 PM, Singapore time

Courses Delivered