Human Capital Metrics & Analytics | Building HR Credibility through Data

Human Capital Metrics & Analytics | Building HR Credibility through Data


Instructor-led Training Course


Are you using an outdated organizational model? Do you have processes that you feel don’t work anymore?

It has often been said that HR leaders are missing a great opportunity to add value. A strong case can be made that HR needs to develop much better metrics and analytics. Lots of studies have identified metrics as one of the key characteristics that lead to HR being a strategic partner in corporations.
Managers want measurement systems that enhance their human capital decisions. Yet, HR professionals still often focus on delivering routine HR services!

This workshop provides a framework for HR professionals to develop, build and implement human capital metrics in their organizations. This framework is based around the SHRM Workforce Analytics Model which outlines a four-phased process to assist HR professionals in developing and aligning human capital metrics to their business strategy.

Throughout the workshop, you will be tackling a multitude of questions that will create a continuum of progress from the tactical to the strategic side of analytics. You will also be working through a series of case study applications to ensure the direct transfer of skills and information and relevant practical experience. All throughout, you will be set new approaches, formulas and software needed to enable any HR function to describe, predict or prescribe trends to maximize efficiency and productivity.


  • Understand how to focus HR metrics and analytics efforts to gain insight and get meaningful impact
  • Link HR activities and results to your organisation’s performance through HR metrics and analytics
  • Use HR metrics and statistical analysis techniques to make smart workforce decisions
  • Create performance standards through HR metrics and analytics
  • Improve HR credibility through data and analytics
  • Tell an effective and engaging story with data


HR professionals striving to understand and analyze data in order to make effective data-driven recommendations and decisions


A balanced approach between PowerPoint presentationfacilitated discussioncase studies and action-learningindividual exercises and group-based activities will ensure the direct transfer of skills, information and relevant practical experience and will show you how to build and implement human capital metrics into your organization.


Mostafa Azzam

Digital HR & People Analytics Leader

Executive Director, the HR talent®

SHRM Facilitator & Consultant

HCI Senior Instructor & Faculty

Franklin Covey© Authorized Facilitator

Informa Connect Facilitator & Associate Consultant

Adjunct Faculty, American University in Cairo (AUC)

Award-Winning Speaker & Writer

“Top 50 Global HR Tech Influencers to Follow in 2021”


Mostafa Azzam is Founder and Executive Director of the HR talent®, with offices in both Canada and the Middle East. He boasts an impressive track record of over 28 years leading HR and L&D functions, globally. He is an HRM Consultant and an internationally acclaimed Master Facilitator, Keynote Speaker and Conference Chair. He is an authorized SHRM Facilitator and Consultant, an HCI Faculty Member and Senior Instructor, and a Franklin Covey© Approved Facilitator. Mostafa is also an Adjunct Faculty Member and Lecturer at the AUC, as well as a seasoned Leadership Coach, Psychometric Profiler and a prolific HR Writer.

Mostafa is widely recognised as a thought leader and globally respected authority on HR Analytics, Digital HR, Talent Management and Strategic HR. He helps HR practitioners and organizations realize their full potential through leveraging Data-driven HR and Analytics to drive and sustain improved business performance and outcomes. He has unique expertise setting up and managing leadership development programs for major industry players undergoing seismic organisational transformation shifts. Throughout his career, Mostafa’s unique skillset has helped maintain organisational capability and capacity at world-class standards for major industry-leading organizations such as British Petroleum (BP), Kuwait Oil Company (KOC), Saudi Chevron (SAC), Aramco, Maërsk (A.P. Møller), American University in Cairo (AUC) and the British Council.

Mostafa is recognized as one of the “Top 50 Global HR Tech Influencers to Follow in 2021” and one of the “Top Global HR Analytics Influencers for 2019.” He was also recognized one of the “100 Most Talented Global L&D Leaders in 2018,” where he was awarded the global “Learning & Development Leadership Award” and the “HR Best Practice Award” for his contributions to the fields of HR and L&D.

Mostafa was educated in the UK and holds a BSc. in Engineering and an MA in TEFL. He is bilingual and is natively fluent in both English and Arabic. He brings to his events a genuine passion and provocative insight that is truly remarkable and refreshingly invigorating!



“Mostafa is one of the finest L&D professionals I have known. He is a champion facilitator & a prolific speaker. I can safely say he is one of the finest speakers in the region.”

Head of Training & Development – QatarGas, Qatar

“Learning from Mostafa is an awesome experience. His approach is intellectually challenging and engaging. He uses his achievements & experiences to bring out the best in his participants. As an L&D professional, I wish I could be like him.”

Head of Learning, Development & Employee Engagement – FPH Corp. and First Gen Corp., Philippines

“Mostafa is one of the best HR experts in the world!”

Executive Chairman & CEO –Stantec (MWH), USA


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