Instructor-led Training Course
DRIVE PRODUCTIVITY, EMPOWER TEAMS, AND SUPPORT REVENUE
COURSE OVERVIEW
Drive engagement, productivity, and business results with Coaching for Engagement & Performance (CEP), a one-of-a-kind certification course. You’ll learn how to leverage coaching to improve the way you develop your talent. You’ll gain the tools necessary to cascade coaching skills and capabilities to managers and leaders throughout your organization, maximizing potential and driving growth across the enterprise.
Leverage a Coaching Approach for a Competitive Edge Organizations need managers and leaders who use coaching skills to empower employees to achieve organizational goals, yet HCI research has shown that HR leaders continue to struggle with manager quality. Managers are expected to coach, but aren’t given the tools and knowledge necessary to coach effectively and aren’t held accountable for the impact coaching has on teams and the business.
The business impact is real. HCI research has shown that, year over year, organizations that effectively leverage coaching consistently realize higher revenue growth than peer companies that don’t embrace coaching. By equipping employees with the tools and knowledge to respond, problem-solve, and adapt in real time, managers and leaders realize tangible benefits such as improved team functioning, increased engagement, faster leadership development, and increased productivity.
HCI’s Coaching for Engagement & Performance Certification Course gives strategic HR leaders a scalable, actionable framework for building coaching skills and abilities into the fabric of their organization, transforming the manager-employee relationship and driving measurable business results.
COURSE OBJECTIVES
- Learn the attributes of a strong coaching culture, powered by research and real company outcomes, and how you can immediately begin to be more effective in your use of coaching across the organization.
- Be given a complete roadmap for implementing, integrating, and communicating a coaching approach, with emphasis on the competencies and tools for managers and leaders using coaching skills.
- Learn to improve organizational results through coaching among all employees, while addressing (and helping change) the negative connotation of coaching being a remedial measure that it has carried in the past.
- Gain innovative and practical models, tools, and techniques for embedding coaching behaviors and activities in your organization.
WHO SHOULD ATTEND
- HR Practitioners, Managers, and Leaders
- Learning and Development Manager
- Director of Learning
- Leadership Development Manager
- Business Unit Managers and Directors
- Organizational Development Specialist or Consultant
- Communications Managers or Specialists
- Any individual who oversees coaching activities or programs
COURSE METHODOLOGY
Intense focus on building strategic perspective and
enabling better decision-making.
Guided action planning to ensure on-the-job utilization and produce measurable results.
A blended, learner-centered approach to maximize engagement and outcomes.
An extensive library of learning resources and comprehensive toolkits for deeper learning and application.
COURSE FACILITATOR
Mostafa Azzam
Digital HR & People Analytics Leader
Executive Director, the HR talent®
SHRM Facilitator & Consultant
HCI Senior Instructor & Faculty
Franklin Covey© Authorized Facilitator
Informa Connect Facilitator & Associate Consultant
Adjunct Faculty, American University in Cairo (AUC)
Award-Winning Speaker & Writer
“Top 50 Global HR Tech Influencers to Follow in 2021”
Mostafa Azzam is Founder and Executive Director of the HR talent®, with offices in both Canada and the Middle East. He boasts an impressive track record of over 28 years leading HR and L&D functions, globally. He is an HRM Consultant and an internationally acclaimed Master Facilitator, Keynote Speaker and Conference Chair. He is an authorized SHRM Facilitator and Consultant, an HCI Faculty Member and Senior Instructor, and a Franklin Covey© Approved Facilitator. Mostafa is also an Adjunct Faculty Member and Lecturer at the AUC, as well as a seasoned Leadership Coach, Psychometric Profiler and a prolific HR Writer.
Mostafa is widely recognised as a thought leader and globally respected authority on HR Analytics, Digital HR, Talent Management and Strategic HR. He helps HR practitioners and organizations realize their full potential through leveraging Data-driven HR and Analytics to drive and sustain improved business performance and outcomes. He has unique expertise setting up and managing leadership development programs for major industry players undergoing seismic organisational transformation shifts. Throughout his career, Mostafa’s unique skillset has helped maintain organisational capability and capacity at world-class standards for major industry-leading organizations such as British Petroleum (BP), Kuwait Oil Company (KOC), Saudi Chevron (SAC), Aramco, Maërsk (A.P. Møller), American University in Cairo (AUC) and the British Council.
Mostafa is recognized as one of the “Top 50 Global HR Tech Influencers to Follow in 2021” and one of the “Top Global HR Analytics Influencers for 2019.” He was also recognized one of the “100 Most Talented Global L&D Leaders in 2018,” where he was awarded the global “Learning & Development Leadership Award” and the “HR Best Practice Award” for his contributions to the fields of HR and L&D.
Mostafa was educated in the UK and holds a BSc. in Engineering and an MA in TEFL. He is bilingual and is natively fluent in both English and Arabic. He brings to his events a genuine passion and provocative insight that is truly remarkable and refreshingly invigorating!
Testimonials:
“Mostafa is one of the finest L&D professionals I have known. He is a champion facilitator & a prolific speaker. I can safely say he is one of the finest speakers in the region.”
Head of Training & Development – QatarGas, Qatar
“Learning from Mostafa is an awesome experience. His approach is intellectually challenging and engaging. He uses his achievements & experiences to bring out the best in his participants. As an L&D professional, I wish I could be like him.”
Head of Learning, Development & Employee Engagement – FPH Corp. and First Gen Corp., Philippines
“Mostafa is one of the best HR experts in the world!”
Executive Chairman & CEO –Stantec (MWH), USA
